Expanding technology and employee feedback
September 8, 2008
The other day I was in my local shop purchasing a bottle of wine, and I paid by card using the chip and pin machine. Just before I went to key my pin into the machine, it asked me if the service I had received had been polite and efficient.
This is an example of the extent to which technology is now being used to gain useful feedback from a variety of different people. The information gained from the chip and pin machine is probably used by the head office of the grocery chain to benchmark local stores and feed back on whether improvements need to be implemented, but it could be used to feed into the performance management process for staff within the store.
Using technology in performance management processes can help to gain more data than the traditional manager-employee methods such as performance appraisal. It makes sense that the more data gathered and the more people involved in the process, the more objective and accurate the assessment of personal performance is likely to be. Many companies now use online 360 degree feedback systems which allow participants to answer a series of specific performance related questions about the individual quickly and easily, and also confidentially if required.
Technology is developing constantly, and the chip and pin example shows how new systems used in retail can be adapted to help organisations assess and review the performance of their staff. However, even as technology advances, there is no substitute for effective people management as the impact of the performance of employees, good or bad, is still crucial even if new technology emerges that improves some of the processes within the organisation.
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